Chara

Design and manufacturing of rare-earth free SynRM based motors.

Chara is reinventing the electric motor, without rare-earth magnets. Its software-controlled synchronous reluctance motors (SynRM) break the dependence on a magnet supply chain dominated by China, and are purpose-built for emerging-market 2/3-wheelers and light commercial vehicles. It is already shipping at scale, a milestone global rivals have yet to reach.